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Reaching the interactive customer integrated services for the digital world by Mai-lan Tomsen

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Published by Cambridge University Press in Cambridge, UK, New York, NY .
Written in English

Subjects:

  • Customer services,
  • Communication systems,
  • Internet marketing,
  • Interactive computer systems

Book details:

Edition Notes

Includes bibliographical references (p. [157]-158) and index.

StatementMai-lan Tomsen, Ron Faith
ContributionsFaith, Ron
Classifications
LC ClassificationsHF5415.5 .T66 2003
The Physical Object
Pagination166 p. :
Number of Pages166
ID Numbers
Open LibraryOL24939817M
ISBN 10052181670X
ISBN 109780521816700
LC Control Number2002031408
OCLC/WorldCa50476636

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from their devices. This book describes how device, application, and service providers can take advantage of and drive these new consumer expectations. By breaking down consumer expectations for different types of interactive experiences (like audio and visual), technology providers gain a better understanding of the customer for devices and services. Find many great new & used options and get the best deals for Reaching the Interactive Customer: Integrated Services for the Digital World by Ron Faith and Mai-Lan Tomsen (, Trade Paperback) at the best online prices at eBay! Free shipping for many products! Skip to main content. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. Reaching the Interactive Customer: Integrated Services for the Digital World: Tomsen, Mai-LAN, Faith, Ron: : Libros. $Format: Pasta blanda.

In this book, customer service expert Jeff Toister points out the many reasons representatives fail to deliver excellent service, from specific interactions with customers to organization-wide issues. This book will serve as a guide for why support teams fail, and how you can avoid a similar fate. 2. Most Customer Service Books. But that doesn’t mean that there aren’t books that can help you get better at perfecting customer support. In fact, there are books that, on the outside, appear to have nothing to do with customer satisfaction, but that can completely change the way you approach working with your customers.. At least they have for me and many of my friends and coworkers.   Goodreads reviewers appreciate that the book is written with lively language and incorporates examples not just from other businesses, but from Dave’s own life and business. What to read next. Once you’re done with these five must-read customer experience books, check out these posts on customer experience: 5 Must-Read Customer Success Books.   Here are some tips for successfully reaching your unreachables: 1) Do your homework. This is an important step you won’t want to skip. Before you start trying to reach all dif ferent types of groups, you’ll want to find out who your individual unreachables actually are. They may or may not be who you think they are.

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are using customer engagement data to inform their marketing strategy. Despite this, marketers and other organizational leaders alike are neglecting the customer before and after the sale. Once initial contact is made with a potential customer online, someone has to engage that customer by providing relevant and useful information in a personable manner to build trust. Outlined below are some creative and effective ideas for individuals and companies to interact and engage with their customers online. 1. Build a Community or Group.   The role of “Chief Customer Officer” is relatively new but rapidly growing, and this book contains a framework for building a more customer-focused company. Jeanne Bliss’ work is especially useful for executives and leaders in larger groups who are looking to shift their businesses onto a customer-focused path. Get Customer Data Integration: Reaching a Single Version of the Truth now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from + publishers.