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Reaching the interactive customer integrated services for the digital world by Mai-lan Tomsen

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Published by Cambridge University Press in Cambridge, UK, New York, NY .
Written in English


  • Customer services,
  • Communication systems,
  • Internet marketing,
  • Interactive computer systems

Book details:

Edition Notes

Includes bibliographical references (p. [157]-158) and index.

StatementMai-lan Tomsen, Ron Faith
ContributionsFaith, Ron
LC ClassificationsHF5415.5 .T66 2003
The Physical Object
Pagination166 p. :
Number of Pages166
ID Numbers
Open LibraryOL24939817M
ISBN 10052181670X
ISBN 109780521816700
LC Control Number2002031408

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from their devices. This book describes how device, application, and service providers can take advantage of and drive these new consumer expectations. By breaking down consumer expectations for different types of interactive experiences (like audio and visual), technology providers gain a better understanding of the customer for devices and services. Find many great new & used options and get the best deals for Reaching the Interactive Customer: Integrated Services for the Digital World by Ron Faith and Mai-Lan Tomsen (, Trade Paperback) at the best online prices at eBay! Free shipping for many products! Skip to main content. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. Reaching the Interactive Customer: Integrated Services for the Digital World: Tomsen, Mai-LAN, Faith, Ron: : Libros. $Format: Pasta blanda.

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